Product Marketing & Go-To-Market Leader
GA
Full Time
Experienced
BRICZ
Product Marketing & Go-To-Market Leader
This is a highly external, market-facing seat. You take a differentiated, early-stage product and turn its capabilities into targeted executive messaging, account-specific outreach, and qualified customer conversations that move real pipeline. You are visible and active in the market — publishing on LinkedIn, championing the product at trade shows, conferences, and industry events, and building a personal and product brand that opens doors with senior supply chain buyers.
You own the full motion up to the point a genuine opportunity is created. Once an opportunity is sales-qualified, you hand the relationship to our Chief Product Officer and Chief Executive Officer to close — so your job is to generate, qualify, and set up winnable deals, not to run them to signature.
You bring the instincts of someone who has helped launch or grow a startup: comfortable operating hands-on and out front, where the product, positioning, and playbook are still taking shape. You pair sharp commercial thinking with excellent executive writing and a natural presence in the market, and you measure yourself by the quality of the pipeline and conversations you generate, not the volume of assets you produce.
If you have built a founder-led or account-based motion before, and you would rather be the one starting conversations in the market than waiting for leads to arrive, this is that role.
SUPPLY CHAIN TECHNOLOGY CONSULTING
POSITION DESCRIPTIONProduct Marketing & Go-To-Market Leader
| DEPARTMENT | Marketing / Go-To-Market |
| LOCATION | Atlanta. GA: Hybrid Preferred but not Required |
| TRAVEL | 30–50% |
| TYPE | Full-time |
The Role
The Product Marketing & Go-To-Market Leader is the external face and lead evangelist for our proprietary supply chain SaaS product — and owns every buyer conversation from first touch to a true sales-qualified opportunity.This is a highly external, market-facing seat. You take a differentiated, early-stage product and turn its capabilities into targeted executive messaging, account-specific outreach, and qualified customer conversations that move real pipeline. You are visible and active in the market — publishing on LinkedIn, championing the product at trade shows, conferences, and industry events, and building a personal and product brand that opens doors with senior supply chain buyers.
You own the full motion up to the point a genuine opportunity is created. Once an opportunity is sales-qualified, you hand the relationship to our Chief Product Officer and Chief Executive Officer to close — so your job is to generate, qualify, and set up winnable deals, not to run them to signature.
You bring the instincts of someone who has helped launch or grow a startup: comfortable operating hands-on and out front, where the product, positioning, and playbook are still taking shape. You pair sharp commercial thinking with excellent executive writing and a natural presence in the market, and you measure yourself by the quality of the pipeline and conversations you generate, not the volume of assets you produce.
If you have built a founder-led or account-based motion before, and you would rather be the one starting conversations in the market than waiting for leads to arrive, this is that role.
What You’ll Own
Product evangelism and market presence- Serve as the external face and lead evangelist for the product, building visibility and credibility with senior supply chain buyers.
- Be consistently active on LinkedIn and other channels — publishing points of view, engaging buyers, and building a personal and product brand that generates inbound interest and warm conversations.
- Represent the product at trade shows, conferences, and industry events — speaking, networking, running meetings, and turning event presence into qualified pipeline.
- Research priority retailers, brands, and distributors to identify likely fulfillment, inventory, capacity, and operational decision challenges.
- Develop account-specific outreach, executive messaging, call hooks, and meeting-opening hypotheses.
- Create concise sales collateral such as account briefs, use-case summaries, diagnostic assessments, and executive one-pagers.
- Define discovery questions and qualification frameworks and lead early customer conversations to qualify genuine opportunities.
- Generate qualified meetings, pilots, design partnerships, and diagnostic engagements — owning the full motion up to a sales-qualified opportunity.
- Hand off cleanly to the CPO and CEO to close, with the context, message, and momentum needed to win.
- Test messaging, buyer personas, use cases, and outreach approaches, and build a repeatable pipeline playbook.
- Translate customer and market feedback into improvements to the product’s positioning, ideal customer profile, offerings, and product priorities.
How Success Is Measured
Performance in this role is evaluated across the following criteria:| Qualified Pipeline | Volume and quality of sales-qualified opportunities created and handed to the CPO and CEO, plus qualified meetings booked from outbound and inbound. |
| Conversion & Revenue | Converted SaaS deals influenced, and the number of live opportunities advanced into the lower funnel and toward close. |
| Target Account Coverage | Breadth and frequency of engagement across the target account list — accounts touched, multi-threaded, and moved into active conversation. |
| Market Presence | LinkedIn audience and engagement growth, event participation and meetings sourced from them, and inbound interest generated by evangelism. |
| Message-Market Fit | Strength of the messaging and feedback loop — win/loss insight captured and fed back into positioning, ICP, and product priorities. |
| Pipeline Quality | SQO-to-opportunity and opportunity-to-close rates, and the health of handoffs into the CPO/CEO closing motion. |
| Speed to Ramp | Time to full productivity on the product, existing messaging, ICP, and target list — and the quality of the updates made to each. |
What Success Looks Like in the First Six Months
You won’t be starting from a blank page — we already have an ideal customer profile, a target account list, and core messaging in place. Your job is to get sharp on all of it fast, then put it to work.- First 30 days: Get fully up to speed on the product and what it can do, plus our existing messaging, ideal customer profile, and target account list — reviewing and updating each as necessary.
- First 90 days: Validate the priority use cases and ICP, refine the commercial offer and pricing model, establish a repeatable discovery and qualification process, and advance at least two credible opportunities into a structured pilot, design-partner discussion, or commercial proposal.
- By 6 months: Have built a solid pipeline that has produced at least one converted SaaS deal, with at least six more opportunities moving through the lower funnel.
What You Bring
Required- 5+ years in product marketing, account-based marketing, pre-sales, solution consulting, or enterprise growth.
- Strong experience marketing or selling complex B2B SaaS, analytics, AI, consulting, or supply chain solutions.
- Excellent executive writing and the ability to create concise, personalized outreach.
- A strong, comfortable public presence — active social/LinkedIn selling and confidence speaking and networking at trade shows, conferences, and industry events.
- Strong account research, market analysis, and commercial hypothesis development skills.
- Working knowledge of supply chain, logistics, inventory, distribution, fulfillment, OMS, WMS, or TMS.
- Ability to operate hands-on in an early-stage environment with evolving products and messaging.
- A strong focus on pipeline quality, experimentation, and measurable conversion results.
- This role is ideally based in the Atlanta area and follows a hybrid work model. However, we welcome applications from highly qualified candidates located outside of Georgia and will consider remote candidates based on experience and business needs.
- Experience standing up an account-based or founder-led sales motion from scratch at a startup or new product line.
- Familiarity with agentic AI, decision science, or automation applied to supply chain and fulfillment operations.
- A track record selling into supply chain directors, VP-level logistics leaders, and operations executives.
- Comfort with modern GTM tooling — CRM, sales engagement, and enrichment/research platforms.
Who Thrives Here
- You are energized by being out front — publishing, speaking, and starting conversations, not waiting for leads to come to you.
- You would rather run a sharp experiment and learn than polish an asset nobody asked for.
- You can hold a room with a VP of Supply Chain and leave with a next meeting on the calendar.
- You measure yourself by qualified pipeline and real conversations, not by activity.
- You operate with ownership in an early-stage environment — you build the playbook rather than wait for it.
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